Suggestions For Successfully Evaluating Different Real Estate Agents' Online Profiles

3 February 2017
 Categories: Real Estate, Blog


Whether you want to sell your home or you're in the market to buy a home, one of your first priorities should be to get partnered up with the right real estate agent. However, with so many agents likely working in your area, you may feel a little overwhelmed with the process of finding an agent to hire. While referrals from family and friends can be helpful, you can do your own research, too. Use the Internet to identify a short list of agents who serve your area. Before you call a few agents to get a feel for your rapport with them, browse the "About Me" section of each agent's website and see if the short bio includes these features."

A Mention Of Full-Time Or Part-Time

Some real estate agents work in the industry on a full-time basis, while others represent clients only part time. While there can be stellar agents among both groups, it's generally a better idea to hire an agent who is fully committed to this line of work. You'll often find that full-time agents have better connections within the industry, are easier to reach when you have a question or a concern, and are more familiar with industry trends that they can use to help you buy or sell a home. Many agents' online profiles will mention whether they work on a full-time or part-time basis.

Inclusion Of Statistics

Real estate is an industry that relies heavily upon statistics, so look for statistics in each profile you read that cast the agent in a positive light. There are a number of different statistics that may be mentioned. For example, a successful agent's profile may include that she has been among the top five percent of agents in the company, while another agent's profile may mention that he has ranked among the top 10 percent of agents in the company for 15 years straight.

Description Of What Sets Them Apart

An agent's online profile is a valuable marketing tool that is customarily used to explain why a particular agent is a better choice than his or her peers. Read through the profile carefully to assess what sets a particular agent apart. If you have a specific real estate need, such as buying a condo, you may find an agent who specializes in this area. Or, if you're looking to sell a home, you may find an agent who is partnered with a home stager who can turn a bland home into one that looks more appealing.

For more information, contact companies like Cooke Realty - Keller Williams Plymouth-Canton.